From one business perspective, an influencer is able to create native ads for a business that usually resonate really well with a target audience. Basically, they are your content production. They can enhance your advertising performance, improving your HVAC brand’s overall conversion rate.
Even in the HVAC industry, having an influencer can’t hurt to have. There are some who feels that the process of measuring your ROI is a bit antiquated. There are those who don’t even look at influencer marketing as a serious practice.
Greg Jarboe has a column on Search Engine Journal that shows us the challenges in calculating influencer marketing ROI, as well as a formla for calculating Return on Marketing Investment.