A number of marketers believe that SEO and content marketing are two different strategies, but really, they are interconnected. They complement each other. Without great content, you won’t be able to realize the benefits of SEO-relevant content on your HVAC website.
The benefits of SEO content includes:
- Quality content generates high CTR
- Quality content can help generate backlinks
- Quality content lets you incorporate your HVAC keywords
- Quality Content provides a great user experience
With all the changes going on with businesses, SEO, search engines and the algorithms behind them, it’s a smart idea to make sure you keep your SEO content as current as possible.
You want to make sure that you continue to evolve and adapt to accommodate not only the search engines, but your target audience.
Julia McCoy has wrote up a column for Search Engine Journal that provides nine ways you can raise your content quality to the next level!