If you\’re an SEO or marketer, or you\’ve even dabbled in search engine optimization, you\’ve probably heard about meta tags. Many people tend to underestimate the importance of meta titles and meta descriptions, despite them being key parts of SEO.
You need to be able to understand not only what they are, but the role they play and how to optimize them for your website. If you are able to get optimized meta titles and descriptions, you will discover that your click through rate will increase.
Meta titles and descriptions are also important because when a user searches for a query, the meta titles and descriptions show up in bold. They are also a way of encouraging organic visitors to click through to your site.
Konstantin Rabin wrote a post that delves deeper into the importance of meta titles and descriptions and their importance for SEO.
He discusses the following:
- What are meta titles and where can you find them?
- How long should meta titles be
- CTR VS SEO
- Using keywords to your advantage
- Analysis after posting and making corrections
Check out the full article over on Jeff Bullas website to read on all the details.
