What Are Some Things You Should Track To Measure Social Media Performance? (Infographic)

You’ve been posting brand content on social media for a while now, but are you wanting to find was to measure the performance of your social media? If you want to know the KPIs you should be tracking, then Giraffe Social Media has your back.

Their team has shared the social media metrics that you should be tracking, and put them in the following infographic.

The infographic covers the following:

  • Shares, comments, replies and saves
  • Engagement rate
  • Issues resolved
  • Social share of voice (SSoV)
  • Return on ad spend (ROAS)
  • Conversion rate (CR)
6 Social Media KPIs infographic

Source – Social Media Today

Scott Davenport

Scott Davenport is the content writer and social media man of Thrive Business Marketing and Thrive HVAC in Portland Oregon. Writing about the current events of the SEO world, as well as tips and advice that fellow SEOs could use to improve their own SEO campaigns and shares it for the whole world to see!

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