Talking About Cannibalization

When a company either creates new products or introduces a new service, their ultimate goal is to attract a few of their existing customers/clients and an even larger number of new potential customers/clients in order to increase their customer/client base.

In this episode of Whiteboard Friday, Tom Capper talks about an issue that a good number of SEOs are facing – cannibalization.

But what is cannibalization and how do you identify it? Is it something that can be fixed?

Scott Davenport

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