Talking About Cannibalization

When a company either creates new products or introduces a new service, their ultimate goal is to attract a few of their existing customers/clients and an even larger number of new potential customers/clients in order to increase their customer/client base.

In this episode of Whiteboard Friday, Tom Capper talks about an issue that a good number of SEOs are facing – cannibalization.

But what is cannibalization and how do you identify it? Is it something that can be fixed?

Scott Davenport

Scott Davenport is the content writer and social media man of Thrive Business Marketing and Thrive HVAC in Portland Oregon. Writing about the current events of the SEO world, as well as tips and advice that fellow SEOs could use to improve their own SEO campaigns and shares it for the whole world to see!

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