When a company either creates new products or introduces a new service, their ultimate goal is to attract a few of their existing customers/clients and an even larger number of new potential customers/clients in order to increase their customer/client base.
In this episode of Whiteboard Friday, Tom Capper talks about an issue that a good number of SEOs are facing – cannibalization.
But what is cannibalization and how do you identify it? Is it something that can be fixed?