The Science Behind How And Why You Should Pause Paid Search

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Even though this might sound weird, pausing paid search can be a great source of data for your HVAC business.

Senior Paid Search Analyst at Uproar, John Smith say that PPC professionals will measure some variations of total revenue over total cost, saying, “if it’s high, we’re doing well. If not, we rethink and rework until we hit the ROAS we want.”

As I said, in many cases, pausing paid search could cause problems, but if you do it well, it can be a great estimate of efficacy.

“The problem is that number doesn’t tell us much. It doesn’t tell us if we actually lost money buying users who would have converted anyway. And it doesn’t show what might have happened if we simply didn’t spend,” said Smith.

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Scott Davenport

Scott Davenport is the content writer and social media man of Thrive Business Marketing and Thrive HVAC in Portland Oregon. Writing about the current events of the SEO world, as well as tips and advice that fellow SEOs could use to improve their own SEO campaigns and shares it for the whole world to see!

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