Knowing what your HVAC competitors are doing and how they market their business is something that you, and any other company, should do. But how do you possibly figure out exactly what your competitors are doing?
The answer is quite simple, actually. You want to do a competitor analysis!
But, what is competitor analysis exactly? Not everybody may know what it is, or be totally be familiar with the process.
In a nutshell, competitor analysis is when you identify and evaluate your competitors, including both of their strengths and weaknesses, as well as how they currently compare to your brand and business.
With the information that you are able to get from the analysis, it can be used to improve your company’s efforts, allowing you to take the advantage over your competitors. It lets you better position your products and services within a particular niche, or compete head to head with a form of messaging hat can help you play to your brand’s strengths.
Social Media Today contributor, Bob Carver, has written a post where he goes over 6 key elements of competitor analysis that can help your marketing efforts win out over the competition.