Rolls Out Its Schema Markup Validator Tool

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On May 11, an announcement on says that the company has launched its schema markup validator tool, which you can find over at at

With this tool, users can validate their structured data on their website for general purposes, and specifically not Google’s schema.

This is what said according to the announcement:

“As agreed last year, is the new home for the structured data validator previously known as the Structured Data Testing Tool (SDTT). It is now simpler to use, and available for testing. will integrate feedback into its draft documentation and add it more explicitly to the website for the next official release.

SDTT is a tool from Google which began life as the Rich Snippets Testing Tool back in 2010. Last year Google announced plans to migrate from SDTT to successor tooling, the Rich Results Test, alongside plans to “deprecate the Structured Data Testing Tool”. The newer Google tooling is focused on helping publishers who are targeting specific search features offered by Google, and for these purposes is a huge improvement as it contextualizes many warnings and errors to a specific target application.”

So what’s the difference between Google and

With Google’s rich results testing tool, it will show users strictly supported structured data schema by Google. But with’s validator, it’s meant to help you debug structured data types outside of Google’s structured data schema.

Sources – Search Engine Land and Blog

Scott Davenport

Scott Davenport is the content writer and social media man of Thrive Business Marketing and Thrive HVAC in Portland Oregon. Writing about the current events of the SEO world, as well as tips and advice that fellow SEOs could use to improve their own SEO campaigns and shares it for the whole world to see!

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