One of the great things about hiring an SEO company to do your SEO work for you is the lower cost compared to hiring an in-house team to do the same work. By hiring a separate team to do your SEO or digital marketing, the costs are then offset by the valuable revenue it can drive to your front door.
Some other advantages you might see by hiring an independent agency includes:
- You’re always on top of the latest trends
- You get reliability and accountability
- Your internal team is extended
- Your focus can stay on growth
- You get advanced insights from advanced tools
- You gain objectivity
But with so many agencies out there, it’s possible to get scammed by someone who is less than moral by handing out fake promises and bad techniques. There are SEO and marketing agencies who are more than willing to take advantage of you by faking good marketing or SEO abilities and results.
If you want to be sure you have a good time with any SEO or digital marketing agency, Patrick Reinhart has a post on Search Engine Journal where he gives us some tips that will help identify and avoid the bad agencies and players in the industry and get the professionals that actually practice good and upstanding techniques and works with real honest practices.