What is direct traffic? If the traffic comes directly from the URL or a bookmarked website, then it is considered direct traffic. This would typically indicate that people are not only interested in something in your industry or market, but in your specific brand. This means there is a high chance they’ll return to your website sometime in the future.
But does direct traffic factor into your search rankings on Google?
If you have visitors coming to your HVAC site directly from the URL, it means that they have heard of your brand through some means. This also means something to Google, as direct traffic tells it a lot about both the popularity and authority your website and brand has.
But what do the experts have to say about it? Find out below with an article by Miranda Miller where she figures out if Google factors direct traffic into our search rankings or not.