As a business, you want to make a great impression with your audience and potential customers/clients. You would assume that having a great website that really stands out would be enough, but in the end, it’s not. Everybody has an opinion these days, and people are savvy enough to know when your business is being genuine or not.
If your business is hit with a negative review, it can feel like the end of the road. Reviews like that seem to have an endless reach once it’s out on the internet. The opposite can be true as well.
Regardless of whether people are saying good or bad things about your brand, you need to know what they’re saying, as well as how they could be affecting your marketing performance and reach.
If you want to do this, you’ll be in need of a plan. The team from SEMRush has put together an essential guide to online reputation management, which presents us with key tips that we can use for our process.