If a business wants to communicate with a customer or client, the best way to do it is through email.
According to Hubspot, 86% of consumers would like to receive promotional emails from companies they do business with at least monthly.
In a nutshell, the quickest way to share company news, remarket to previous customers/clients, or announce specials and sales is through email.
We know that email marketing can have it’s challenges, but does that mean it’s losing its edge as the most efficient B2B marketing strategy? Not by a long shot.
Although email marketing can have its challenges in B2B, once you’ve figure out what you’re supposed to be doing, it can lead you on the path to success.
So, what are some reasons your email strategy may not be getting the desired results?
Here are 7 reasons:
- Lack of insight into your target audience
- No personalization
- Outdated email database
- Unappealing subject line
- Poor email design
- Unknown or ambiguous sender
- Lack of relevance