It’s going to be pretty obvious, but we know that B2B content marketing is the art of utilizing content to expand your business’s audience, strengthen and develop brand affinity, as well as drive leads and sales by persuading other businesses to take up a business relationship with your own.
With content marketing, B2B companies can show that they care about the same things as their customers and clients. Building a relationship is important in B2B because you’re rarely selling at volume in the way B2C companies can.
Kameron Jenkins, Content Lead at Shopify and ex-Botify & Moz Content Marketer, will join Loren Baker to discuss Content Marketing Strategies for the B2B world and how excellent content can help SEO & multiple marketing channels.
