There seems to have been an unprecedented growth in influencer marketing in the last several years, and has become a big part of many people’s digital marketing strategy. Just like word of mouth, influencer marketing can really have a big impact on your brand’s presence in your market. 64% of marketing executives indicated that they believe word of mouth is the most effective form of marketing, so it makes sense that if word of mouth and influencer marketing is similar, then there is no reason not to try using it for your company’s benefit.
There are several benefits of influencer marketing that can grow your business, including the following:
- Influencer improve brand awareness
- Influencers help brands build trust and show authority
- Influencers can effortlessly reach your target audience
- Influencers provide long term benefits
- Influencers help set trends
- Influencers drive conversions
- Influencers are great for lead generation
- Influencers provide long term benefits
Are you interested in using influencer marketing to grow your business? In this video, LYFE Marketing will be going over the 8 steps you need to follow to create a successful influencer marketing strategy.
