As time goes on, marketers are starting to see the real value and importance of influencer marketing has on reaching new and larger audiences. Social media users can learn more about your brand, your story, and the products or services your company offers. Contributions made by influencers in growing your brand awareness is a prominent benefit of social media marketing.
Influencer Marketing Hub says that “By next year, influencer marketing expenditure is projected to reach $4.6 billion in the US alone. In 2022, spending is expected to grow to $4.14 billion, compared to 2021’s $3.69 billion.”
Depending on your budget and goals, it’s a good idea to know what sort of options you have available to choose from. MU shares a guide for marketers in the following infographic where they break down influencers into five segments based on their following size.
Source – Social Media Today