Google Launches New ‘Related Search for Content’ Ads That Can Help Improve On-Site Engagement

Google has launched a new ad unit to its AdSense suite called ‘Related Search for Content’ where it can help users find more related elements on your site.

Google related search ads example
This image shows how the ad unit redirects users to more related pages on your site

As explained by Google:

“Related search for content is a contextual navigation unit that shows users search terms related to the page they’re viewing on a publisher’s website. When they click a search term, they’re taken to a search results page on the publisher’s site where they can explore other relevant topics, including search ads. As a result, Related search for content can help publishers increase site engagement – including site traffic, pageviews and ad impressions – and drive incremental revenue.”

Google says that Related search use content, rather than users data to deliver relevant search terms.

This can cause users to stay longer on your website, as well as increase ad exposure, brand, etc.

Source – Social Media Today

Scott Davenport

Scott Davenport is the content writer and social media man of Thrive Business Marketing and Thrive HVAC in Portland Oregon. Writing about the current events of the SEO world, as well as tips and advice that fellow SEOs could use to improve their own SEO campaigns and shares it for the whole world to see!

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