Google has launched a new ad unit to its AdSense suite called ‘Related Search for Content’ where it can help users find more related elements on your site.
As explained by Google:
“Related search for content is a contextual navigation unit that shows users search terms related to the page they’re viewing on a publisher’s website. When they click a search term, they’re taken to a search results page on the publisher’s site where they can explore other relevant topics, including search ads. As a result, Related search for content can help publishers increase site engagement – including site traffic, pageviews and ad impressions – and drive incremental revenue.”
Google says that Related search use content, rather than users data to deliver relevant search terms.
This can cause users to stay longer on your website, as well as increase ad exposure, brand, etc.
Source – Social Media Today