Quick Strategies for Collecting Real Market Data

I think we can all understand the idea that seeing something in action is one thing, but actually doing it for yourself is a whole different ball game.

In this video, you’ll get a brief glimpse into a Semrush Academy course where theory and practice come together so you can analyze market dynamics, competitors, and audiences.

Here is a list of what the SEMrush covers in their video:

  1. Connecting marketing theory with practice
  2. TAM, SAM, and SOM
  3. Understanding market share
  4. Strategies for assessing your digital market share
  5. Hands-on approach to calculating online market share
  6. A look at the competitive landscape
  7. Next step – put marketing theory into practice

Scott Davenport

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