It seems that lead generation just isn’t as important for small businesses and startups as they used to be. This is a bad mindset to be in, because businesses have to be able to bring in new customers at a constant rate in order to keep up with growth and profitability. If these businesses utilize good lead generation, they can deliver great results, setting themselves up for future success.
What is B2B lead generation?
B2B lead generation is the process of identifying the ideal customers for your product or service, then attracting them to buy. It is an essential activity for B2B marketing and sales teams.
Why is generating B2B leads important?
The very heart of sales development is lead generation, which helps build up and create demand for a product or service. With out a lead generation process, your business wouldn’t generate leads, and in the end, have an empty sales pipeline.
Due to the importance of lead generation, you will want to make sure that the process you’re currently using is working as well as possible. This means correcting any mistakes you might be making during that process.
What are some of the more common mistakes that you can make during your B2B lead generation? Here are 10 of them, according to Synergize:
- Sending potential leads to generic pages
- Spending money on the wrong marketing channels
- Utilizing ineffective call-to-actions
- Using long lead capturing forms
- Being slow on the follow-up
- Not having enough credibility
- You’re marketing features more than benefits
- You aren’t segmenting leads
- Not giving enough new offers
- Not enough A/B testing
Make sure to check out Synergize’s page for more details.
