Keywords are an important of aspect of SEP, as they let search engines know about the content on the pages of your website. When you are done doing keyword research, should you use every single one you found? It’s easy to say yes, but realistically, the answer is no, no you shouldn’t.
Utilizing all the keywords might yield more traffic to your site, but sometimes it could be traffic you don’t need, or traffic that doesn’t end up converting.
Neil Patel breaks down for us how not every keyword is worth pursuing an SEO and why.