There are several benefits to great landing pages. Three reasons why landing are beneficial to your marketing efforts:
- Landing pages deliver more conversions and more leads.
- You can develop targeted content for specific audiences.
- Landing pages provide your team with actionable data.
According to the Marketing Sherpa, “68% of B2B businesses use landing pages to generate leads for future conversion.”
But if your landing page copy is less than great, then several negative things could come of it – it can impact conversions, CTR, bounce rate, conversions and revenue, which can affect the success of any campaign.
Aleh Barysevich has a column on Search Engine Journal where he gives us a checklist of emergency actions that can help get things back to the way they are supposed to be.