Landing page optimization is the process of improving elements on a website to increase conversions. This process of optimization involves methods such as A/B testing to improve the landing page’s conversion goals.
With landing page optimization, you will be able to achieve the highest possible conversion rate from the visitors arriving at that landing page.
Benefits of landing page optimization includes lowering your acquisition costs, you get more customers, and the value of your ad spend is increased.
In this video, Ignite Visibility CEO John Lincoln will share one simple top you can use to increase your sales online. Follow along with this video for five simple steps to help your landing page optimization.
5 Steps for Landing Page Optimization
- Go into Google Analytics
- Find your top 20 landing pages that
- Find the pages with the lowest conversion rates
- Run a split test on those pages
- Push the best or winning test live