Intro to Paid Media: Terms and Networks to Know to Get Started

Ready to learn about paid media? In this short masterclass, John Lincoln, Ignite Visibility CEO, will give you an intro to Paid Media with all the must-know paid media terminology for marketers and the various Paid Media networks to know to get started.

Here are some of the terms you’ll learn in the video:

  • Ad Extensions
  • Ad Group
  • Ad Rank
  • Ad Schedule
  • Apple Search Ads
  • Ad Attribution
  • Automatic Bidding
  • Banner Ads
  • Behavioral Targeting
  • Bid
  • Bounce Rate
  • Broad Match
  • Call to Action
  • Cart Abandonment Rate
  • Click-Through Rate
  • Conversion Rate
  • Conversion Rate Optimization
  • Cost Per Acquisition
  • Daily Budget
  • Display Ads
  • Dynamic Ads
  • Exact Match Keyword
  • Facebook Ads
  • Facebook Pixel & Google Pixel
  • Manual Bidding
  • Negative Keywords
  • PPC
  • CPM
  • Page View
  • Phrase Match
  • Quality Score
  • Remarketing
  • Search Ads
  • SEM or Search Engine Marketing

Here are the ad networks you should know as well:

  • Google: Google Search, YouTube Ads, Google Display Ads, Google Discovery Ads and Google Performance Max
  • Social Media: Facebook, Instagram, WhatsApp, The Microsoft Audience Network, Bing and LinkedIn
  • Niche: Criteo, Tabool and Outbrain
  • Programmatic: SteelHouse, TradeDesk and Amazon DSP
  • Additional Options: Snapchat, TikTok and Yahoo
  • Amazon: Search, Amazon Sponsored Produces, Walmart and Target
  • Other Major Networks: Reddit, Quora, Pinterest, Yelp, Waze, Hulu and Vimeo

Scott Davenport

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