Ready to learn about paid media? In this short masterclass, John Lincoln, Ignite Visibility CEO, will give you an intro to Paid Media with all the must-know paid media terminology for marketers and the various Paid Media networks to know to get started.
Here are some of the terms you’ll learn in the video:
- Ad Extensions
- Ad Group
- Ad Rank
- Ad Schedule
- Apple Search Ads
- Ad Attribution
- Automatic Bidding
- Banner Ads
- Behavioral Targeting
- Bid
- Bounce Rate
- Broad Match
- Call to Action
- Cart Abandonment Rate
- Click-Through Rate
- Conversion Rate
- Conversion Rate Optimization
- Cost Per Acquisition
- Daily Budget
- Display Ads
- Dynamic Ads
- Exact Match Keyword
- Facebook Ads
- Facebook Pixel & Google Pixel
- Manual Bidding
- Negative Keywords
- PPC
- CPM
- Page View
- Phrase Match
- Quality Score
- Remarketing
- Search Ads
- SEM or Search Engine Marketing
Here are the ad networks you should know as well:
- Google: Google Search, YouTube Ads, Google Display Ads, Google Discovery Ads and Google Performance Max
- Social Media: Facebook, Instagram, WhatsApp, The Microsoft Audience Network, Bing and LinkedIn
- Niche: Criteo, Tabool and Outbrain
- Programmatic: SteelHouse, TradeDesk and Amazon DSP
- Additional Options: Snapchat, TikTok and Yahoo
- Amazon: Search, Amazon Sponsored Produces, Walmart and Target
- Other Major Networks: Reddit, Quora, Pinterest, Yelp, Waze, Hulu and Vimeo
