If you’ve been in SEO for a while, or dabbled in it for long enough, you realize how important it can be for our business. It’s easy enough to create an HVAC website, and perhaps get a few things posted on Facebook about your business, but realistically, you would find out that won’t do much for your business.
By utilizing the full breadth of SEO, you discover what it can really do given patience and time. It’s become an important channel in digital marketing for brands.
SEO gives you the power to be the answer to potential client and customer questions. Not only that, to visibility and traffic increase, SEO contributes to your authoritative voice in your field. Authority then leads to brand trust, which ultimately leads to brand loyalty.
Because SEO is always changing over time, it can be challenging to stay ahead of the curve.
Corey Morris has a post that will teach you about 15 areas of SEO knowledge that will benefit you greatly throughout your career.