What is SEO forecasting, and why is it so important?
SEO forecasting entails utilizing data such as keyword volume, click-through rates, and monthly organic traffic to project the potential influence of your SEO endeavors. By utilizing both first-party and third-party data, SEO forecasting estimates the quantity and worth of traffic that your website may receive due to SEO efforts. It utilizes historical performance data to project future outcomes.
Assessing the effects of your SEO endeavors can have the following benefits:
- It gives you a competitive edge over other SEOs
- Proof for a bigger budget
- Better client relations
To optimize your sales and SEO performance, it’s crucial to plan your SEO strategy based on data-driven traffic forecasts that take into account the fluctuations over the course of time. By anticipating periods of high or low traffic, you can develop a comprehensive digital marketing plan that empowers your team to create more effective SEO campaigns. In short, understanding the impact of seasonality on your website’s performance is key to achieving success in online marketing.
For more details on SEO forecasting, go over to the SEMrush blog and check it out. The article gives you current methods of SEO forecasting, and how you can predict revenue from search volume.