What is omnichannel marketing?
Omnichannel marketing is the seamless integration of branding, messaging, and online and offline touchpoints as your customers make there way further down the sales funnel, enabling a greater impact on the customer experience.
In other words, you’re utilizing multiple marketing channels to create a single user experience. Basically, you’re uniting the strengths of each of your communication channels to deliver a consistent and compelling brand message.
But what if you haven’t thought about taking omnichannel marketing approach just yet?
Learn how to master an omnichannel strategy for your advertising plan from JP from the White Shark Media team as he shares the basics of an omnichannel marketing strategy, and how to get started, and you might want to stay until the end to get some unique tips to maximize success
