Having great client testimonials on display on your website can really help establish the credibility and reliability of your HVAC business. Having negative reviews will end up swaying potential clients away from your company. At the same time, those negative testimonials can give you the chance to show your target audience how you will change to make every situation right.
But how do you get get the positive testimonials for your website?
In this video by Wes McDowell, he will show you not only how to get these testimonials, as well as how to go deeper than your typical 5-star review, and how to mine for gold — in the form of wildly profitable testimonials that tell a start-to-finish story that your future clients can actually see themselves in.