It’s a known fact that content marketing is a great way to build your brand and reach your target audience.
Video content marketing is when brands create video content to raise their online profile. You’ll typically produce videos in the form of webinars, courses, live videos, or self-hosted videos, and are typically published on platforms like YouTube or social network.
Videos can be a great way for any brand to spread its message in a way that’s easily accessible to a large audience, and works well with either B2C or B2B marketing strategies.
If you’re curious how to produce effective video content for Instagram, YouTube, and beyond, find out with this Social Media Examiner video.