Entity Building & Google’s Knowledge Graph

The Knowledge Graph from Google is an important part of the overall search experience on the search engine. It powers the innovative ways that can show up on Google. Basically, it can give users fast and easy answers to their questions, as well as answering further queries without having to click around on different links.

Regarding entity building, it is a great way to communicate the context and relevance of your HVAC brand online. By targeting ideas and context overall, entities build a bigger picture of your content, which can allow it to out-perform keyword research methods.

But have you claimed your Knowledge Panel yet though?

Have you created the entity of your company so Google can best understand what your business is and how you differ from everyone else?

Jason Barnard, founder & CEO of Kalicube, joins Loren Baker, founder of Search Engine Journal, on the Search Engine Journal Show to discuss the importance of entity building with Google’s Knowledge Graph.

Scott Davenport

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