Google Introduces Blue Checkmark System for Gmail Brand Profiles

The recent trend of blue checkmarks on social media platforms, which gained widespread attention after Elon Musk\’s acquisition of Twitter, has now spread to other platforms. Google is introducing its own blue checkmark system, where Gmail users will see approved brand profiles with blue checkmarks displayed in their inbox.

Google\’s Brand Indicators for Message Identification (BIMI) feature, introduced in 2021, requires senders to use strong authentication and verify their brand logo to display a brand logo as an avatar in emails. Building upon this feature, users will now see a checkmark icon for senders who have adopted BIMI. This will help users differentiate messages from legitimate senders from those sent by impersonators.

To receive a blue checkmark, brands must go through Google\’s brand verification process. This requires registering their logo with a Verified Mark Certificate (VMC) and implementing a higher level of account security. The new checkmark will give email recipients greater confidence that the source is legitimate.

If your brand uses Gmail, obtaining the blue checkmark could be a wise decision to ensure that your email recipients can easily identify your brand and distinguish it from fraudulent impersonators. For more information on the checkmarks and the application process, visit this link.

Scott Davenport

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