Having your content translated and localized specifically for your target market can really help your target audience to find your content in the organic search results. When somebody lands on one of your business pages, it can help them to understand the products and services that you are providing.
Website localization is very beneficial for both SEO and your business since it boosts traffic and even increases your sales and outreach. Great localization can even distinguish yourself from your competitors.
Motoko Hunt wrote a column for Search Engine Journal where she discusses integrating localization, SEO, and content creation into a coordinated workflow is critical.
She also provides three tips do get it all done successfully!