Current Trends In Email Marketing: Tips And Trends

Email marketing is still one of the most effective ways to reach your audience. However, staying up-to-date on the latest trends is crucial to avoiding common mistakes.

Jay Schwedelson, the founder of SubjectLine.com, joins the SEJShow to discuss subject line techniques you should be testing, key tips for conversions, and pitfalls to avoid.

The video covers the following:

  • Common email myths.
  • Does purging & getting unsubscribes help with ratios?
  • Email triggers words that are not okay.
  • Using emojis in subject lines.
  • What are Friendly Forms?
  • Importance of personal names & avatars.
  • How important is a subject line in outreach emails?
  • How personalized can we get with email marketing?
  • How important is it to get the CTA above the fold?
  • Holiday email marketing tips.
  • How to avoid getting into the promotions folder of Gmail.

Scott Davenport

Scott Davenport is the content writer and social media man of Thrive Business Marketing and Thrive HVAC in Portland Oregon. Writing about the current events of the SEO world, as well as tips and advice that fellow SEOs could use to improve their own SEO campaigns and shares it for the whole world to see!

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