A number of businesses out there utilize YouTube for their marketing needs. Since YouTube is quite popular, there’s a great chance that a good portion of your audience is already on YouTube. Not only will you find that audience on YouTube, the video platform will help improve your SEO and overall brand performance. With YouTube, […]

Having a YouTube channel can be a great thing for your business, as it can provide a number of ways to communicate with customers and business prospects. You can use your channel to speak with visitors directly through the comment section of every video you post! Not only that, you’re giving your customers, clients, as […]

Are you an HVAC business who is considering creating a YouTube channel? Or do you already have a presence on the platform already, but you want to get more views on the videos you\’ve already created? For those who haven\’t thought about expanding to YouTube and don\’t see the value in it, I can tell […]

These days, video in general has gotten really popular, and in the world of advertising, it can really help sway potential clients to your brand. Video advertising can help to increase visibility, engage and convert leads. One great place that would help see your video ads get In front of a lot of eyes is […]

In this episode of Marketing O’Clock, the SEJ gang covers several topics including: New podcast ad options from Spotify Insights into the Google Ads feature An array of goodies for YouTube Creators. Jess, Shep and Greg talks about creating campaigns in the Google Ads app, potentially better reporting for RSAs, and more! Check it out […]

An attribution model is a rule or set of rules that determines how credit for sales and conversions is assigned to touchpoints in conversion path. With attribution models, you can choose how much credit each ad interaction gets for your conversion. It gives you a better understand of how your ads perform and can help […]