In this episode of Marketing O’Clock, the SEJ gang covers several topics including: New podcast ad options from Spotify Insights into the Google Ads feature An array of goodies for YouTube Creators. Jess, Shep and Greg talks about creating campaigns in the Google Ads app, potentially better reporting for RSAs, and more! Check it out […]

An attribution model is a rule or set of rules that determines how credit for sales and conversions is assigned to touchpoints in conversion path. With attribution models, you can choose how much credit each ad interaction gets for your conversion. It gives you a better understand of how your ads perform and can help […]

In regards to marketing, engagement is always gong to be an important part of the job. If you get comments in a social media post about your HVAC business or offer, it\’s a really good idea to reply to it. Same thing goes with other types of things you put out there in terms of […]

YouTube, for as long as been around (it came out in December of 2005, can you believe it\’s been that long?), we\’ve considered the platform to be a source of everything video. But now, there are people who use the site for more than that. They are using it for audio purposes as well (such […]

Are you struggling to figure out what you should do to get into online video marketing for your HVAC business? Right now, we\’ve seen how big video has become over the last several years, so it would be foolish not to try your hand at creating some video marketing strategies for your brand. It doesn\’t […]

Did you know that a massive amounts of traffic that comes to your site can come from a piece of video content? Back in April, Alphabet, YouTube\’s parent company, showed off their Q1 2021 results, which showed the video sharing website was able to bring in $6 billion in ad revenue, which is up 49% […]