In this episode of Marketing O’Clock, the SEJ gang covers several topics including: New podcast ad options from Spotify Insights into the Google Ads feature An array of goodies for YouTube Creators. Jess, Shep and Greg talks about creating campaigns in the Google Ads app, potentially better reporting for RSAs, and more! Check it out …

Self-Serve Podcast Ads Arrive on Spotify, And More Read More »

An attribution model is a rule or set of rules that determines how credit for sales and conversions is assigned to touchpoints in conversion path. With attribution models, you can choose how much credit each ad interaction gets for your conversion. It gives you a better understand of how your ads perform and can help …

Attribution Models Now Support YouTube And Google Display Ads Read More »

In regards to marketing, engagement is always gong to be an important part of the job. If you get comments in a social media post about your HVAC business or offer, it’s a really good idea to reply to it. Same thing goes with other types of things you put out there in terms of …

6 YouTube Marketing Tips To Increase YouTube Engagement Read More »

YouTube, for as long as been around (it came out in December of 2005, can you believe it’s been that long?), we’ve considered the platform to be a source of everything video. But now, there are people who use the site for more than that. They are using it for audio purposes as well (such …

YouTube Audio Ads vs. Video Ads – Which Performs Better? (Infographic) Read More »

Are you struggling to figure out what you should do to get into online video marketing for your HVAC business? Right now, we’ve seen how big video has become over the last several years, so it would be foolish not to try your hand at creating some video marketing strategies for your brand. It doesn’t …

YouTube Marketing Strategies & Tips To Grow Your Channel Read More »

Did you know that a massive amounts of traffic that comes to your site can come from a piece of video content? Back in April, Alphabet, YouTube’s parent company, showed off their Q1 2021 results, which showed the video sharing website was able to bring in $6 billion in ad revenue, which is up 49% …

Complete YouTube Ads Strategy to Grow Your Channel Read More »

In this episode of Marketing O’Clock: Twitter drops the infamous mobile crop. Yelp announces custom location-based targeting for businesses along with some other goodies. They also talk about all the way into the new Youtube Shorts creation tools and make big plans to make big money with the Youtube Shorts $100M creator fund.

As we have YouTube for a while now, many of us are familiar with the standard video ad, and we would expect to see these video advertisements before every video we watch on the platform. But what if you were to get a different kind of ad – the audio ad. Audio ads were originally …

How to Get Started With YouTube Audio Ads Read More »

YouTube is trying out a new experiment where the public dislike counts will be removed on a select number of creators’ videos. The idea is to try reducing the impact of negative behaviors on YouTube. The creators themselves will still be able to see their like and dislike counts in YouTube Studio, but with this public removal …

YouTube Is Testing Removing Public Counts On Videos Read More »

A new feature is being tested by Google that is meant to detect products in video, and then displays both that item and related products as well. This came from the YouTube tests and experiments page on March 22. According to the Google announcement, “We are experimenting with a new feature that displays a list of products …

YouTube Experiments With Automated Lists Of Products It Detects In Videos Read More »