Video has emerged as a marketing powerhouse, and its influence in the B2B realm is undeniable. A staggering 87% of B2B marketers now leverage video as part of their marketing strategy [source needed]. This statistic alone underscores the immense potential of video advertising in capturing the attention of potential clients and driving business growth. For […]

Video advertising stands out as a powerful tool for HVAC companies looking to capture the attention of potential clients. As an HVAC business owner or marketer, you understand the importance of showcasing your HVAC solutions effectively to distinguish yourself in a competitive market. By harnessing the engaging nature of video content, you can not only […]

Did you know that video marketing is projected to drive over 82% of internet traffic by 2022? In today’s digital landscape, businesses that effectively leverage video content have a significant edge in capturing their audience’s attention and driving engagement. For local B2B HVAC companies, standing out in a crowded market and reaching the right decision-makers […]

Meta has recently released a study that dives into the effectiveness of its ad campaigns. With a particular emphasis on the impact of video formats, including the immensely popular Reels, this research provides invaluable insights into the short and long-term efficacy of Meta’s advertising strategies. In collaboration with Nielsen, the study spanned three years and focused on […]

We’ve heard the saying that a picture is worth a thousand words, but what if we start talking about video? In that case, we should multiply that by a thousand. This is the basis of video marketing. Video marketing is a powerful and effective form of marketing that can engage your audience. Once you’ve seen […]

These days, video in general has gotten really popular, and in the world of advertising, it can really help sway potential clients to your brand. Video advertising can help to increase visibility, engage and convert leads. One great place that would help see your video ads get In front of a lot of eyes is […]