Unveiling New Insights on Video Ad Performance: Meta\’s Research Highlights (Infographic)

Meta has recently released a study that dives into the effectiveness of its ad campaigns. With a particular emphasis on the impact of video formats, including the immensely popular Reels, this research provides invaluable insights into the short and long-term efficacy of Meta’s advertising strategies.

In collaboration with Nielsen, the study spanned three years and focused on 12 Consumer Packaged Goods (CPG) brands in the APAC region. The objective was to evaluate the impact of Meta ads on these businesses, shedding light on their growth trajectory and ad spend optimization.

Here are some of the key findings derived from the study:

  1. Meta ads surpassed TV ad campaigns, delivering an impressive 30% higher return on ad spend.
  2. Among the different formats, Meta videos demonstrated exceptional effectiveness, particularly Reels and short video clips, which exhibited the highest performance in terms of return on ad spend.
  3. Promotions achieved significant success with videos shorter than 15 seconds, emphasizing the significance of concise and impactful messaging.

For a more detailed understanding, you can access the complete study by clicking here.


Scott Davenport

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