On January 24th, Twitter launched a beta program called Search Keyword Ads, which was released to all advertisers. According to Twitter, \”advertisers can bid to insert Promoted Tweets solely among specific search results, reaching people with high real-time intent & improving ad relevance.” “Search Keywords Ads differ from other Twitter Keywords campaigns in that they […]

If you’ve been marketing your brand and business for a while, chances are, you’re making use of various channels of brand exposure, such as social media platform Twitter. Not only are you engaging with people through Twitter, but you’re probably also using Twitter ads as well. Despite the issues that Twitter has, it is one […]

Are you struggling to get in front of your Twitter audience? In that case, you may want to try a different way of doing it – competitor targeting. But what is competitor targeting? Competitor targeting is when you use any sort of tactic that identifies any specific competitor, and then targets their audience and customers. […]

Sometimes it’s hard to believe that we’ve managed to get through over have of 2022 already. But, because we’re already heading into September, we have to begin considering marketing pushes ahead of the holidays. If this is your first holiday as a business, or you just want to find some tips for your Twitter marketing […]