Do you remember back in the days before we had search engines and the internet when you’d have to consult an encyclopedia in order to learn about the world? Do you remember looking up the phone number of a plumber or other service in the yellow pages? Even then, we had to search through directories […]

In the SEO industry, it seems that for every idea, thought and tactic, there is somebody there to contradict it. If you proposed something that you just know works, there will undoubtedly be somebody who will rise up and tell you that will disagree or say that their idea will work and not yours. Even […]

Typically wrongly used interchangeable, SEO and SEM are two different marketing channels that a business can utilize to get their message out to their target audiences on search engines like Google and Bing. It can be easy to mix up the two because they can seem so similar, especially thanks to the similarity between their […]

If you’ve been in SEO for a while, or dabbled in it for long enough, you realize how important it can be for our business. It\’s easy enough to create an HVAC website, and perhaps get a few things posted on Facebook about your business, but realistically, you would find out that won’t do much […]

In this Search Engine Journal video, SEO at Paramount+ and founder of Raven Tools & CoyWolf, Jon Henshaw talks with Loren Baker of SEJ about the defi Web3 based CDN/publishing/blogging projects that Jon has been working on lately. They also talk about what this means for the future of content publishing and SEO.

Many marketers refer to themselves as “growth marketers”—but what does that term even mean? What’s the difference between that and SEO? On this week’s episode of the SEJ Show, Loran Baker talks to Mark Spera, where they talk about Growth Marketing beyond long term SEO investment, the combination of AI and Content Marketing, as well as […]