Contractors struggle to find accurate commercial HVAC error codes and RTU diagnostic search terms when they face a breakdown in the field. Your business loses a sale every time a technician leaves your site to find a TXV bulb placement guide or a ductless split error lookup elsewhere. Modernizing HVAC B2B sites with targeted HVAC […]

Search intent is the purpose of a user\’s search. It can also be referred to as audience, user or keyword intent. Because of the adjustments made to the likes of Google Hummingbird, Google RankBrain, and other algorithms, Google automatically interprets search intent and displays the appropriate results that align with it. At first, we saw […]

What is the importance of search intent? First, we need to be sure we know what search intent is. Search intent is when the user preforms a search on something like Google or Bing, where they are searching for a particular topic, answer, or resource. For SEO,, there is a lot when it comes to […]