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Schema Markup Made Simple: Transforming HVAC Websites for SEO

In world of online marketing and search engine optimization (SEO), staying ahead of the curve is essential for businesses, especially those in the HVAC industry. As competition heats up, finding innovative ways to boost your online presence and attract potential customers becomes increasingly vital. One such innovation that has emerged as a game-changer in the […]
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The What, Why, How And Where Of Schema Markup

You might ask yourself, “what is Schema? I’ve heard it before, but I’m not totally sure what it’s all about.” That’s ok! That’s what this post is all about! Schema markup is a code that lets search engine understand the content found on a website, allowing it to better represent it in the search results. […]
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Schema Strategy And How To Get More From The SERPs

Do you want more from your SEO efforts? Do you need a marketing boost, as well as drive traffic to your website? In this episode of Search Engine Journal’s SEJ Show, CoFounder and CEO of Schema App Martha van Berkel sits down and talks to founder Loren Baker. Martha shares tips on what structured data […]
fountain pen, filler, ink Rolls Out Its Schema Markup Validator Tool

On May 11, an announcement on says that the company has launched its schema markup validator tool, which you can find over at at With this tool, users can validate their structured data on their website for general purposes, and specifically not Google\’s schema. This is what said according to the announcement: “As agreed last […]