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Paid Search

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Inclusive Language In Search

In this Google Search Central video, John and Martin talk with guest stars Zineb Ait Bahajji and Bruno Cartoni from Google about inclusive language. They talk about principles behind inclusive writing, examples in different languages, how Search handles indexing and ranking for inclusive writing, and more!
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8 Paid Ad Secrets You Can Learn From Big Brands

Paid advertisements are usually used to help promote a better presence for not just your HVAC brand, but for any type of business out there. Paid ads can provide a larger number of potential clients and visitors to your business website. They usually target those who are in search for a particular service similar to …

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The Science Behind How And Why You Should Pause Paid Search

Even though this might sound weird, pausing paid search can be a great source of data for your HVAC business. Senior Paid Search Analyst at Uproar, John Smith say that PPC professionals will measure some variations of total revenue over total cost, saying, “if it’s high, we’re doing well. If not, we rethink and rework …

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What Does A Comprehensive Paid Search Program Looks Like?

With paid search marketing, businesses are able to advertise within the sponsored listings of a search or partner site by spending money every time somebody clicks on an ad. This kind of marketing can be a very important tactic for small businesses since it gives them the ability to drive more traffic to your site …

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How to Adapt & Prosper with Frederick Vallaeys – Automation & Paid Search

In the following Search Engine Journal video, Frederick Vallaeys joins Loren Baker to talk about PPC and automation trends introduced by the ad engines. Automation is everywhere – but what does it mean for those who practice automation? How can we reskill to remain valuable to our clients/organizations?
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How and Why You Should Pause Paid Search

When thinking about the return on investment, chances are, you’re thinking of the idea of the total revenue versus the overall cost. If your return is high, then everything is great. But if that’s not the case, you will probably do what you can to change your strategy until your ROAS is where you want …

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