Although keyword are a huge factor in digital marketing, paid search advertising is a valuable digital marketing tactic for any businesses and can help drive traffic to your site from Google. which will help make sure that the traffic you get is relevant to the kind of business you’re running.
One of the major benefits of paid search is being able to target specific audiences to find higher quality traffic, which lets you target one or both depending on what works for you. This is why paid search is an important factor in B2B marketing.
There are plenty of challenges that B2B marketers can face. Some of the most common issues B2B marketers face includes:
- Generating traffic.
- Proving ROI.
- Ditching jargon.
- Customizing content for each stage of the buyer’s journey.
- Managing content.
- Integration of technology.
- Aligning sales & marketing.
But what are the ways you can utilize paid search to better your B2B marketing strategy? Search Engine Journal has a post, written by Tim Jensen, where he shows you how to make paid search work to drive better B2B leads!