Paid Search Marketing

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How To Make Paid Search Work For B2B Marketing

Although keyword are a huge factor in digital marketing, paid search advertising is a valuable digital marketing tactic for any businesses and can help drive traffic to your site from Google. which will help make sure that the traffic you get is relevant to the kind of business you\’re running. One of the major benefits […]
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Inclusive Language In Search

In this Google Search Central video, John and Martin talk with guest stars Zineb Ait Bahajji and Bruno Cartoni from Google about inclusive language. They talk about principles behind inclusive writing, examples in different languages, how Search handles indexing and ranking for inclusive writing, and more!
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What’s Going to Change In Marketing in 2022?

Ever since the beginning of the pandemic in early 2020, a number of things have certainly have gone out of whack, including how we work, receive health care, how we learn, parent, socialize, and more. One of the things that has been affected by the introduction of COVID is how we market our brands and […]
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8 Paid Ad Secrets You Can Learn From Big Brands

Paid advertisements are usually used to help promote a better presence for not just your HVAC brand, but for any type of business out there. Paid ads can provide a larger number of potential clients and visitors to your business website. They usually target those who are in search for a particular service similar to […]
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How Does Machine Learning Work in Paid Search Marketing?

At this time in our lives, we are seeing ad platforms using machine learning as a part of their algorithms. If you want to see your HVAC marketing campaigns succeed, then you\’ll have to make sure you understand machine learning found in every ad network. With machine learning technology, marketers can identify the bids that […]