How Does Machine Learning Work in Paid Search Marketing?


At this time in our lives, we are seeing ad platforms using machine learning as a part of their algorithms. If you want to see your HVAC marketing campaigns succeed, then you\’ll have to make sure you understand machine learning found in every ad network.

With machine learning technology, marketers can identify the bids that will drive the most traffic to your site. Artificial Intelligence is capable of predicting the clickthrough rate of your future ads, as well as the impact it could have on your Quality Score.

In the following Search Engine Column, Chhote Lal in New Delhi asked how Google’s machine learning worked in paid marketing, which is a good question!

Check out the post, which was written by Navah Hopkins.

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Scott Davenport

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