Microsoft Advertising

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Static Headlines Are Available For DSAs In Microsoft Advertising

A new feature has been added to Microsoft Advertising. Now, advertisers can set static headlines for Dynamic Search Ads, giving them more control over control in their ads.  “Static headlines are an additional column you can add to your Dynamic Search Ads page feed, which then specifies the specific ad title you want to show …

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Microsoft Advertising Bids Adieu to Manual CPC

The Search Engine Journal folks talk about the new payment option available in Facebook and Instagram checkout. If your HVAC site is violating Google News and Discover policies, you’ll be looking down the barrel of manual action penalties. And Microsoft Advertising announces the sunset of manual CPC, leaving some advertisers bid-er over the loss of …

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