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Microsoft Advertising

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Microsoft Will Be Auto Applying Ad Suggestions – Here\’s What Advertisers Should Know

Beginning March 2021, it\’s possible that advertisers will start seeing ad suggestions being auto-applied on the recommendations tab. This is similar to Google\’s auto-applied ad suggestions. According to Microsoft, the reason for auto-applying ad suggestions is two fold. Ad copywriting is complex and time-consuming. Auto-applying ad suggestions will hopefully boost performance, saving time. According to […]
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Static Headlines Are Available For DSAs In Microsoft Advertising

A new feature has been added to Microsoft Advertising. Now, advertisers can set static headlines for Dynamic Search Ads, giving them more control over control in their ads.  “Static headlines are an additional column you can add to your Dynamic Search Ads page feed, which then specifies the specific ad title you want to show […]
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Microsoft Advertising Bids Adieu to Manual CPC

The Search Engine Journal folks talk about the new payment option available in Facebook and Instagram checkout. If your HVAC site is violating Google News and Discover policies, you\’ll be looking down the barrel of manual action penalties. And Microsoft Advertising announces the sunset of manual CPC, leaving some advertisers bid-er over the loss of […]
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