Microsoft Advertising

Similar Audiences and Google Merchant Center Store Importing Will Come To Microsoft Advertising

As of the first of June of this year, Microsoft Advertising has announced its key product updates for the month of June. One of these updates is probably the most impactful among them – Similar Audiences. With this feature, marketers will be able to scale campaigns by looking for users similar to the ones found …

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Facebook Import Is Available In Microsoft Advertising

Recently, Microsoft Advertising made an announcement that said that the company is rolling out a new feature called Facebook Import, which lets marketers import campaigns, ad groups, budgets, creative assets and more from Facebook into the Microsoft Audience Network. With Facebook Import, advertisers can import up to 10,000 campaigns for each campaign per account. Also, you …

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Updated Phrase Match Will Roll Out To All Languages In July

At the beginning of the year, Google announced that it would roll out changes to phrase match and broad match modifiers. This feature allows advertisers to reach potential clients and customers with the following keyword match types: Exact match for precision Broad match for reach Phrase match and broad match modifier for a balance of both At …

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Microsoft Advertising Will Treat Phrase Matching The Same Way Google Ads Does

According to an announcement by Microsoft, phrase matching will be expanding by the middle of May to include broad match modifier traffic. Google chose to announce the same thing for their own search engine earlier this year. The reason why Microsoft chose to do the same thing as Google is to make adoption as easy …

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Microsoft Launches Customer Match, Updates to Match Types, New Text Ad Formats & More

Microsoft has announced that they will be rolling out more features for us to look forward to from the SEO side of things. These features includes: Changes to match types Ad formats Product rollouts Two-line desktop search ad format Updated conversion setup process And more These new features were announced after two rounds of announcements …

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Advertisers Are Able To Bring Customer Segments Into Microsoft Advertising Via A New Integration

Microsoft announced that they will there is a new integration between Dynamics 365, Microsoft’s customer data platform, and Microsoft Advertising. This announcement came during the Microsoft Business Applications Summit on May 4, 2021. This integration allows advertisers to use their customer segments they have from Dynamics 365 Customer Insights to reach Microsoft Search Network and Microsoft …

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Microsoft Advertising Introduces More Automation Via Ad Suggestions With Auto-Apply

On March 25, Microsoft Advertising announced that they will start letting users see ad suggestions with auto-reply. These ad suggestions are variations of existing ads you’ve already created, all based on landing pages, keywords, targeting, ad extensions, as well as other content. These ad suggestions will be generated when Microsoft Advertising things that an a …

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Microsoft Will Be Auto Applying Ad Suggestions – Here’s What Advertisers Should Know

Beginning March 2021, it’s possible that advertisers will start seeing ad suggestions being auto-applied on the recommendations tab. This is similar to Google’s auto-applied ad suggestions. According to Microsoft, the reason for auto-applying ad suggestions is two fold. Ad copywriting is complex and time-consuming. Auto-applying ad suggestions will hopefully boost performance, saving time. According to …

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Static Headlines Are Available For DSAs In Microsoft Advertising

A new feature has been added to Microsoft Advertising. Now, advertisers can set static headlines for Dynamic Search Ads, giving them more control over control in their ads.  “Static headlines are an additional column you can add to your Dynamic Search Ads page feed, which then specifies the specific ad title you want to show …

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