Explore the Top MarTech Tools You Need to Know for 2023
By Scott Davenport |
Marketing technology, or Martech, involves using technology to enhance marketing efforts. It encompasses the use of software and platforms that facilitate the creation, execution, management, coordination, and evaluation of online and offline content, campaigns, and experiences. Often, the terms \”marketing technology\” and \”marketing software\” are used interchangeably in this context. In this sense, the accompanying […]