Archive

MarTech

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Explore the Top MarTech Tools You Need to Know for 2023

Marketing technology, or Martech, involves using technology to enhance marketing efforts. It encompasses the use of software and platforms that facilitate the creation, execution, management, coordination, and evaluation of online and offline content, campaigns, and experiences. Often, the terms \”marketing technology\” and \”marketing software\” are used interchangeably in this context. In this sense, the accompanying […]
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Top Marketing Technology Trend You Need To Know In 2022

Marketing Automation and MarTech tools are valuable assets that help businesses increase sales and revenue. In this White Shark Media video gets you better acquainted with the top 5 Marketing Technology trends you need to start using and why.
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Strategically Manage Sales Through Martech and Data Driven Automation

Learn the secret to becoming successful and efficient in managing Google, Microsoft, and Amazon. In this 1-hour session, experts discusses the foundation you should set to streamline better digital marketing management. This video helps you learn to: Use automation technology through the buyers’ journey including data analysis in the balance Target bottom-funnel, high intent customers […]
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Top 5 Reasons You Should Be Implementing MarTech in Your Business Strategy

Over the last several years, it seems that marketing technology (martech) has become quite popular. Gatner defines Martech as such: “Marketing technology is a set of software solutions used by marketing leaders to support mission-critical business objectives and drive innovation within their organizations. Martech solutions focus on content and customer experience, advertising, direct marketing, marketing management […]
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