Marketing technology, or Martech, involves using technology to enhance marketing efforts. It encompasses the use of software and platforms that facilitate the creation, execution, management, coordination, and evaluation of online and offline content, campaigns, and experiences. Often, the terms “marketing technology” and “marketing software” are used interchangeably in this context.
In this sense, the accompanying video from White Shark Media showcases the crucial Martech tools you should be familiar with in 2023. These tools include CRMs, reporting software, analytics, and more. By leveraging these tools and accessing real-time data, you can enhance decision-making and enhance your marketing effectiveness. The video also offers insights on how to utilize these tools to gain a competitive edge and achieve your marketing goals.