Explore the Top MarTech Tools You Need to Know for 2023

Marketing technology, or Martech, involves using technology to enhance marketing efforts. It encompasses the use of software and platforms that facilitate the creation, execution, management, coordination, and evaluation of online and offline content, campaigns, and experiences. Often, the terms “marketing technology” and “marketing software” are used interchangeably in this context.

In this sense, the accompanying video from White Shark Media showcases the crucial Martech tools you should be familiar with in 2023. These tools include CRMs, reporting software, analytics, and more. By leveraging these tools and accessing real-time data, you can enhance decision-making and enhance your marketing effectiveness. The video also offers insights on how to utilize these tools to gain a competitive edge and achieve your marketing goals.

Scott Davenport

Scott Davenport is the content writer and social media man of Thrive Business Marketing and Thrive HVAC in Portland Oregon. Writing about the current events of the SEO world, as well as tips and advice that fellow SEOs could use to improve their own SEO campaigns and shares it for the whole world to see!

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