Over the last several years, it seems that marketing technology (martech) has become quite popular.
Gatner defines Martech as such:
“Marketing technology is a set of software solutions used by marketing leaders to support mission-critical business objectives and drive innovation within their organizations. Martech solutions focus on content and customer experience, advertising, direct marketing, marketing management and marketing data and analytics.”
Martech is a great way you can run your business and making marketing efforts less time-consuming, and just over all more effective in general.
In this video, you will learn what MarTech is, its key benefits, and some tools to help you build an efficient marketing workflow for your company.