Before we go any further, we should know what influencer marketing is and what it means in the realm of B2B. As we’ve covered in previous posts, influencer marketing focuses on using important and well-known leaders in the industry that helps to drive a brand message to their own audience, essentially growing the original brand’s […]

When it comes to a content strategy, there could be any number of different goals that you might be focusing on. Since all goals require different strategies, are you focusing on the right elements to make those goals happen? If you’re selling products, getting people to visit your site is what matters, but if you […]

If you are thinking of getting into social media for your business and you want to make a set of great handles and usernames for your social media accounts, then Brafton has you covered. Brafton has created an infographic that shares 9 social media naming tips that covers the following: Assume someone already has your ideal username Check availability […]

Crafting your brand on social media without first having a defined strategy in place first is actually counterintuitive. You will post your content without seeing any real result or return of any kind. If you want to be able to improve your presence on social media and craft the best strategy to make your brand […]

It should come to no surprise that videos have taken over the online environment. It makes sense, especially with the ever-increasing network capacity and improving mobile device functionality that makes it easy to stream video to your audience over any platform you want. There’s no doubt that many companies have seen how well video can do […]

Are you having trouble trying to get your HVAC content to rank well in the either the search results or social apps? If so, that\’s understandable. But keep in mind that you\’re not the only one. In that case, you might want to think about reconsidering the approach in which you are creating your content. […]