Search engine optimization (SEO) is more important than ever for B2B companies trying to stand out online. With more buyers turning to the internet to research purchases, having an optimized website can make or break your ability to attract new leads and customers. One area many B2B companies overlook is leveraging visual content for better […]

Images are an indispensable part of delivering quality HVAC website content and improving search visibility. However, optimizing HVAC images is about more than just visual appeal – it requires optimizing image metadata for SEO. Properly optimized metadata provides huge benefits for an HVAC website\’s search engine optimization and ability to generate traffic. Image metadata refers […]

We know that images can either make or break a website. Pictures are worth a thousand words, as they say, but it’s all about the right kind of pictures, right? As a digital marketer, you have to be careful how you use something like images on your website because that is often the first thing […]

General SEO has obvious benefits to any business that utilizes it on their websites. The span of SEO is so large that there are times that even the most experienced marketer might overlook some aspects of it. One of those areas does tend to be image SEO. It might be just one part of the […]

As any marketer would know, visuals and images helps increase engagement. Did you know that content with images receives up to 40% more shares than content without it? As humans, we rely so much on our vision to perceive the world, so it would make sense that we make decisions based on what we see. […]

Are you having troubles trying to optimize your blog post images? If so, you will want to have a look at the following infographic, which covers some great optimization tips for your blog post images! In a nutshell, image optimization is when you reduce the size of an image without affecting it’s overall quality. By […]